Pink Shirt Day is an annual campaign that promotes kindness, inclusion, and respect. Run by The Mental Health Foundation of New Zealand in partnership with Cotton On, the campaign has raised more than $3,801,000 through sales and in-store donations since the partnership began in 2019.
This year on May 15, our team at Smart Loyalty proudly joined thousands of Kiwis by wearing pink shirts and standing together against bullying.
Thanks to the generosity of our programme members and partners, collectively we raised $1,007.75 through points donations. These funds were donated to The Mental Health Foundation of New Zealand to help provide free resources for schools and workplaces that educate people about the impacts of bullying and support the creation of more inclusive and supportive environments.
A huge thank you to everyone who made a points donation and helped make a positive impact in our communities!
If you would still like to support this campaign, donations can be made on the Pink Shirt Day website.